Adevinta — Investor Presentation 2021

Nov 30, 2021

Growing at scale

Capital Markets Day 30 November 2021

Part 1

Growing at scale

Part 1 –Growing at scale

Our world-leading platform

RolvErik Ryssdal, CEO Adevinta

We are the largest classifieds player in the western world

70% Revenue from verticals 400m Monthly Unique Visitors (MUV)² > 25 #1 category positions > 150m Live listings³ > 7,500 Employees¹ 40% in P&T 1b People covered

€1,567m LTM - Q3 2021 Revenue +12% revenue growth YTD

€534m LTM - Q3 2021 EBITDA at 34%

€474m LTM - Q3 2021 Adjusted FCF⁴

With our strong brands, we hold leadership positions around the globe Leading positions in 15 markets, including:

We have built the largest European-based platform

Driving growth at scale through active portfolio management

¹Others include Mexico, Hungary and Belarus ²Excluding HQ and central P&T costs that are not allocated to the markets, excluding Australia and South Africa - to be divested ³ Proportionate share from JVs. JVs include Brazil, Austria and Ireland

Driving growth at scale through active portfolio management

¹Others include Mexico, Hungary and Belarus ²Excluding HQ and central P&T costs that are not allocated to the markets, excluding Australia and South Africa - to be divested ³ Proportionate share from JVs. JVs include Brazil, Austria and Ireland

Focusing investment on 5 Core European Markets

Part 1 –Growing at scale

A clear vision for sustainable growth

RolvErik Ryssdal, CEO Adevinta

Our purpose Our mission Our vision

We make a positive change by helping everything and everyone find new purpose…

by creating perfect matches on the world's most trusted marketplaces…

with sustainable commerce shaping a healthy planet and society.

Our business model supports a more sustainable planet and society

European circular economy champion

Circular economy as part of DNA

inherent to our business model

Purpose-driven workplace

Our purpose and business model attracts top talent

Large reach to touch the lives of millions

We have 3b monthly visits on our sites

Strong brands

Our brands are trusted by communities

External recognition

Adevinta was recently recognised by S&P as a sustainability leader in Europe in its industry and included in the Dow Jones Sustainability Indices

Our strategy for growth

RolvErik Ryssdal, CEO Adevinta

We see huge opportunities across all our businesses

Continue to grow vertical classifieds, and address second-hand commerce pool

Addressable market, 5 Core European Markets, 2025F

Clear strategy to grow at scale

Continue growth in core classifieds and go fully transactional in consumer goods

Capture large monetisation runway in Real-Estate and Motors, with valueadded services and by going further transactional

Transform advertising, preserving revenues and shifting from 3P to 1P

Our strategy for growing at scale

We will grow:

Focus our portfolio, investing in and growing our 5 Core European Markets

Expand our high-quality vertical revenues in Motors and Real Estate, by value-added services, rolling-out transactional capabilities and capturing ARPA upside

Go fully transactional in Consumer Goods, expanding into a large and growing online commerce TAM

Transform advertising, preserving revenues and shifting from 3P to 1P

We will use our scale, to:

Leverage our people & tech & marketplaces expertise to improve time-to-market, innovation and efficiency

Develop common ways of working and attract key talent

Deploy our financial capacity to invest and continue to consolidate the industry

Part 1 –Growing at scale

Expanding our revenues in Motors and Real Estate

Antoine Jouteau, CEO AdevintaFrance

We have the strongest European footprint in Motors

Motors represents 40% of Adevinta revenue with significant growth potential

Real Estate 16% Jobs 6% Advertising 25% General Classifieds 9% Other 4% Motors = €628m +9% vs 2020 Motors 40%

in Motors in core European countries

Adevinta has a strong competitive positioning

¹Company information - Q4 2020 - Q3 2021 ²SimilarWeb, web traffic only (excludes app traffic), monthly average YTD (from January to September 2021). For Adevinta generalist platforms applied % of motors-only traffic (internal est.) to Similarweb, to estimate comparable traffic base

Motors represents a significant opportunity to increase monetisation

Motors addressable market is significant in Europe, with OLC spend representing ~3% Title

Dealer margin pool (€b) and penetration rate of Online Classifieds (%) in 2019 Legend or subtitle (1)

We have considerable room for improved monetisation

Motors ARPD benchmark, 2020 (€)

Sources Company estimates assuming dealer margins of 5%, local automotive market statistics, press, Statista ¹Cargurus FY20, QARSD 5,304 converted at 0.877; ²Autotrader UK investor presentation FY2020, converted at EUR/GBP of 1.12

We are creating an end-to-end experience for buying cars

Major consumer trends are impacting the classifieds business:

• Increased share of Leasing and Financing customers
• New ownership models incl. subscriptions
• Increasing share of online transactions in car buying journey
• Rise in Electric Vehicle sales
• Focus on sustainability, rise of second-hand economy

Adevinta Motors is expanding along the value chain

Developing a frictionless end-to-end consumer journey for C2C transactions

Search / Insertion	Contact	Transaction	Ownership
Vehicle History Report	User Verification	Secure P2P payments	Breakdown Warranty
Users can check a vehicle's	Ensuring a real person	Eliminating the risk of invalid	Reducing the risk of buying
history and reduce quality risk	on both sides	payments during transaction	a vehicle with repair needs
Vehicle Pre-Valuation	Secure Mailbox	Digital Contracts	Direct insurance
Before insertion, vehicle can be	and anonymized phone	Facilitating the closure of	Worry-free drive-off
valued to help correct pricing	numbers to avoid scam	the deal	after purchase

We are also creating an end-to-end experience for dealers

• Quick and easy sourcing of vehicles
• Easy insertion, effective and impactful marketing
• Setting up optimal prices
• Driving lead conversion and automating transaction process and document flows

Addressing emerging dealer needs: Adevinta Motors expanding along the value chain

Industry supply shortage has led to a short-term decline in listings...

Motors supply shortage, with recovery expected H2'22

Core Markets see a listings effect driven by temporary car supply shortages

A supply recovery is expected in H2 2022

Vehicle transaction prices are up by 25%

We are smoothing revenue effects with best practices in pricing, packaging and billing

Short-term impact is limited by increasing dealer margins and larger pricing headroom

23

...but long-term growth trends remain strong

Adevinta revenues and 2026 upside Core Markets (€m) Aiming to double Motors revenues towards 2026 2017 2018 2019 2020 2021 2026 0 200 400 600 800 1000 2017-2021 CAGR +12% 2021-2026 CAGR 12-15%

Revenue growth expected to remain steady over the coming five years. We will:

• strengthen the core business
• roll out transactional capabilities in all markets
• strengthen digital capabilities for dealers
• expand C2B and B2B activities
• engage with OEMs to prepare for digital retail

By 2026, one third of Adevinta Motors revenues will come from new business

Aiming to double our Motors revenues within 5 years

The Motors market is transforming: changing consumer needs, new ownership models, new direct-to-consumer offerings

Adevinta has the strongest European Motors marketplaces (B2C & C2C) and is shaping this transformation

We will continue to lead the Motors market

We have a strong European footprint in Real Estate

Real Estate represents 16% of revenue with significant growth potential Leading position in Real Estate in 3 Core Markets

Motors 40% Real Estate 16% Jobs 6% Advertising 25% General classifieds 9% Other 4% RE = €246m +7% vs 2020

¹Company information - Q4 2020 - Q3 2021 ²Autobiz (data for RE only), monthly average YTD (from January to September 2021) for France and Germany, monthly average YTD (from January to November 2020) for Spain

We have a compelling opportunity to increase monetisation in Real Estate

RE addressable market is large in Europe, with OLC spend representing ~5% of agent revenue Title

Agencies revenue pool (€b) and penetration rate of Online Classifieds (%) in 2019¹

We plan to improve monetisation in our 3 countries

¹McKinsey, Expert interviews, press research ²Adevinta financials, company websites, press research - Only 2019 data available for Se Loger (average H1) and Zillow Note ARPA = Average Revenue Per Agent

27

We plan to increase ARPA, enhance product efficiency and provide additional services

Improve ARPA with optimised pricing & packaging strategy

• New professional services
• Optimised packaging
• Bundled offers
• Improved communication of value to agents

Enhance product through verticalisation to increase efficiency

• Mandate acquisition offer
• Seller leads offer (subscription product)

Explore adjacent markets to provide additional value-added services

• Mortgages
• New construction / developers segment

+

Value chain extension

Recent value-added product launches

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Mandates offer (seller leads) Virtual visits Video integration

Grow Real Estate revenues via further verticalisation and expansion along the value chain

The Real Estate market is transforming: increasing user expectation for online, end-to-end, immediate and transparent experience

We have strong positions in our markets (generalist & vertical)

We will further expand along the Real Estate value chain to capture additional value

Part 1 –Growing at scale

Going fully transactional in consumer goods

Gianpaolo Santorsola, EVP European Markets

Users are expecting a frictionless buy & sell experience for second-hand goods

Mostly face-to-face deals, unfacilitated, off-platform

Yesterday Tomorrow

Both face-to-face and remote deals, facilitated on-platform

On-platform experience requires a business transformation

	Posting & Discovery	Buying & Transacting	Trust & Safety	Monetisation
FROM	Very easy listing, self-discovery oriented platform	Off-platform transaction, mostly face-to-face	Trust derived mostly from content review and seller	Driven by advertising towards mass audience and freemium visibility products
TO	Personalised discovery, tech-enabled and personalised	On-platform transaction, also enabling remote trading	Trust derived also from marketplace brand, through excellence in E2E experience	Driven by take-rate on item value and transactional services
Platform benefits	Higher purchase intent & content supply	Higher liquidity and engagement	Higher user loyalty and satisfaction	Additional revenue stream, directly connected to buyer and seller success

On-platform trading already delivering a more convenient, safe, and engaging user experience

We already offer on-platform trading across Europe, with different levels of maturity

Wide coverage across Core Europe (~250m internet pop² )

All marketplaces offer on-platform payments, intermediated shipping, buyer protection

3-4x upside in terms of adoption, even in the most advanced markets

In 2022, all marketplaces will enhance their value proposition to further reduce friction and increase adoption

The on-platform transactional model unlocks a new revenue stream

Transactional business overview, 2021E, for Core European Markets

At maturity, the transactional model will represent a material top- and bottom-line growth driver

Transactional revenues and operating margin in Core European Markets

Gross revenues, consumer goods only (€m)

Gross revenues from transactional model (including shipping) in consumer goods expected to reach €400m+ by 2026

Investment required in Product & Tech and Marketing to drive user adoption

As business scales, positive operating margin contribution towards the 20% range

Further upside potential connected to cross-border proposition and extension to Small Businesses

¹Operating margin = operating margin for transactional consumer goods services excluding an allocated share of overall platform marketing spend but including other Direct costs such people P&T, customer service, and 3rd party costs such as shipping and payment service provider costs

By 2026, transactional in Consumer Goods will be a €400m+ profitable revenue opportunity

User behaviour is changing and demand for transactional services is growing

Adevinta has already launched on-platform trading features in all Core European Markets. Large upside potential for adoption

Short term investment required, mainly in product, tech and marketing

By 2026, we see a €400m+ profitable opportunity

Part 1 –Growing at scale

Transforming Advertising

Zac Candelario, EVP International Markets

Advertising is an important revenue stream

Advertising represents 25% of Core Markets revenues... (based on LTM - Q3 2021) ...with high reliance on Display and 3P c. €300m 75% 25% 100% LTM - Q3 2021 Others Advertising 1P PLA 0% 79% 21% 62% 29% 9% 3P Display Text Y/2Y (%) 3% 2% -34% -1% 40% 60%

Digital advertising is a dynamic market and we need to adapt

Evolving user behaviour	Increasing regulations	Growing advertiser spend
Title	Title	Title
Increasing concerns about	GDPR and ePrivacy	Ad spend in Core Markets
privacy, collection and use	regulations resulting in:	up 15% in 2021, 10% forecast
of personal data	More stringent consent	in 2022
Continued growth in app	•	Autos H2 spend impacted by
usage –	requirements for publishers	chip shortage / budget cuts
65% of traffic,	Evolution of user tracking	Retail / Ecommerce ad spend
up 4% y/y	•	strong

Transforming advertising and preserving revenue

Two primary Advertising objectives

Adevinta Core Markets advertising revenues (€m)

Enhance 1P products for SMBs and large advertisers

• Self serve PLA platform
• Direct display offering

Strengthen proprietary capabilities

Optimisation platform: ad yield; marketplace mix

Bringing the strategy to life

A comprehensive SMB advertising offering

Ecommerce foundation Easy listing and online shop Management tools and support

1P PLA platform to drive additional visibility Self serve Pay for performance pricing

Transform advertising and preserve revenues

Advertising is an important revenue stream for Adevinta, and we rely on 3P advertising for 60% of revenue

Digital advertising is a dynamic market, and we must adapt

We will transform advertising by investing in our 1P products and proprietary capabilities, to preserve revenue and reduce reliance on 3P

Part 1 –Growing at scale

Capturing Opportunities

Rolv Erik Ryssdal, CEO Adevinta

Growing at scale, we hold #1 classifieds positions. We have set ambitious financial business and synergy targets. We will

Focus on the most attractive 5 Core European Markets, through active portfolio management

Capture further growth in our key verticals

Go fully transactional

Leverage technology and expertise at scale, generating significant synergies

Continue to consolidate the industry in Core Markets

47

Delivering long term profitable growth

Core Markets mid-to-long term ambition: c.15% average annual revenue growth 40-45% EBITDA margin

Transactional Growth Booster

Online Classifieds Growth Engine

Advertising Sustainable Cash

2026

Long Term Profit Growth

2021

Market Deep Dives Part 2

Part 2 –Market Deep Dives

leboncoin Group

Antoine Jouteau, CEO AdevintaFrance

The undisputed leader in French online classifieds

¹Médiamétrie – Jan - September 2021 (all categories / all devices). ² Internal data – September 2021. ³ Ifop survey. ⁴Médiamétrie as of September 2021 – excl TousAntiCovid . 5 leboncoin group - Internal data as of 31/10/2021 ⁶Great Place To Work poll 2021. ⁷Médiamétrie – Jan - September 2021 (all devices) - excl Pôle Emploi for Jobs. .

Strong leading positions in Real Estate & Motors

We have built a dedicated user experience in each market

Ad hoc listing pages 'Specialist' Ad view Market specific offers

Real Estate Motors Real Estate Motors Real Estate

New builds

Motors L'Argus bundle

leboncoin group's financial performance is marked by high and enduring profit margins driven by steady revenue growth and investment

Strong leader in Real Estate with a clear gameplan to deliver growth

Undisputed leader in Motors with strong ambitions & solid business model

Strong acceleration in Motors thanks to recent acquisitions and partnerships

Partnership with Autoviza Partnership with BNP Paycar acquisition

Vehicle history report Mechanical breakdown warranty

Integrated L'Argus Vehicle valuation

C2C Car Payments

We started investing in transactions 4 years ago and now offer efficient transactional services in 3 categories

Consumer Goods Cars Holidays C2C transactions B2C transactions & dedicated services Integrated delivery (home & pick-up point) on 77% of new ads¹ Face-to-Face payment on 100% of new ads 4% buyer protection fee (min €0.99) and delivery revenue from partners NEW NEW

C2C transactions with optional mechanical breakdown cover

€29.99 to €59.99 fixed seller fees

96%²of private online ads eligible for online payment

With a lot more to come…

B2C transactions Multi-item shopping leboncoin wallet & loyalty programs

Financing Instalments New calendar Full business model shift Advanced user experience

Online booking for private & pros ad fees:

Locasun white label: 15-18% for hosts &

72%² of online ads eligible to online

for hosts on hotels (after 2022)

fixed fee for travellers

booking

leboncoin: 6% for travelers on rentals | 10%

Performance on Consumer Goods is already very promising, with significant remaining market opportunity

Exceptional traction on our CG transactional

solution Growing user adoption Title

Average transaction rating of 4.9/5.0

High repurchase rate

16%² of leboncoin active users have used our transactional services (LTM)

#17³ e-commerce merchant in France in # of transactions in Q3 21 (+5 vs LY)

Title Supported by significant investment

30% of P&T allocated to transactional solution Discounts on shipping TV campaigns (50% of marketing budget)

¹Transactions before cancellations ²Internal data ³ Based on online CG P2P transactions only - Source: Foxintelligence ⁴CG new ads excluding prolongations (w/o Animals category)

We are developing a full e-commerce experience across verticals

leboncoin will build on its leading positions, driving tech-enabled growth in transactions and verticals

'French digital champion' and leading generalist online classifieds site

Steady growth and high margin profile, especially in Real Estate and Motors

Ongoing shift to transactional solutions

Strong investment in tech and advanced data-driven products and services

Part 2 –Market Deep Dives

mobile.de

Patricia Lobinger, CEO mobile.de

mobile.de is the #1 Motors destination in Germany

mobile.de has a strong leadership position in all important dimensions

Number of listings (professional and private) in September 2021 (k) 1,075 762 142 2 23 2

Average number of dealers in September 2021 (k)

	1,075
	762 1.4x	Competitor 1	1.5x
142		Competitor 2
2
23
2
Web & mobile web visit			Web & mobile web visit

Highest number of listings Most professional dealers Largest consumer audience

Average number of monthly sessions in September 2021 (m)

mobile.de's competitive advantage in supply and demand has strengthened substantially over the last years

mobile.de with strong traffic share across

Relative traffic vs. AS24 (sessions)

channels, gaining relative market share vs. #2 Title Positive development confirmed on supply side with listing advantage vs. #2 growing steadily

Automotive classifieds is at the core of mobile.de's business

...and we have built the capabilities to facilitate automotive transactions

Automotive transactions

Business Description

C2C: Listings for private selling of cars to other consumers (basic offer free with paid premium features)

C2B: Option for consumers to receive a prior price evaluation of their car and to sell directly to a dealer Financing: Commissions for brokering of financing plan, either as "dealer offer" or as automated online credit offer

Leasing: Commissions for brokering of leasing financing (experimentation phase)

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with within and 100	1. Wilder Dailer Josep Justicon PLZ: 14567 Anders
	Co Was in aline Ankaufistation?
	Souther reight distance Socying athems?
	Sann ich parallel auch ein leaent haben?
	ArchisasPotation Bartin Schümaberg 5 km-anthout

mobile.de has shown highly profitable double-digit growth pre-COVID19

Strong revenue growth in mid-teens pre-pandemic due to pricing, value added services & market share gains Title

Operating income with high-teens growth pre-pandemic

More recently, growth was impacted by temporary market decline, revenue was maintained with pricing actions & new business growth

Largest revenue contribution from dealer listings Title

Revenue maintained despite listing decline

Source 2019 to 2021 adjusted eBay-Kleinanzeigen revenue share

German car market is impacted heavily by chip shortage: car transactions are declining the second year in a row, dealer supply is at an all time low

Car transactions in decline due to lack of new inventory Listings following this trend Title

Low volumes are partially offset by increases in car prices and strong consumer demand - healthy long term opportunity

Note Average car price based on car prices on mobile.de, demand includes emails and calls

2020

mobile.de to return to pre-pandemic growth trajectory once supply normalises

Pricing growth & value-added services offset softness in listings, catch-up expected with market rebound

dealers

Strong listings decline does not directly impact revenues but is offset by continuous pricing & value added services increases driven by superior value-proposition to

Strong revenue increase despite moderate listings development driven by price increases and value added services

As listings normalize and rebound to pre-COVID levels & continued pricing & value added services growth comes through, revenue growth will return to pre-pandemic levels

Significant opportunities ahead in growing core business and transaction revenues

Significant monetisation headroom in core business Title Inroads in transactional business models

Example from Financing business, transactions (€k)

5-year strategy
Automotive classifieds	Automotive transaction
Pricing and packaging	Private Selling / Trade-In	Online Buying & Selling	Leasing & Subscription services
1Average Revenue per Listing 2Average Revenue per Account 2020: Based on paying professional accounts,

¹Average Revenue per Listing ²Average Revenue per Account 2020: Based on paying professional accounts, 2020 numbers are impacted by Covid-19 related fee waiving in April 2020 Source Company information

Strong value delivery together with eBay Kleinanzeigen, making use of the classifieds flywheel

We offer export to eBay Kleinanzeigen in our comfort and premium packages

mobile.de Deutschlands größter Fahrzeugmarkt	Start	Kompakt-Paket	Komfort-Paket	Premium-Paket
Jetzt einsteigen und durchstarten
Mit dem mobile. de Service-Modell
			Premium-Paket
			Exklusiver Auftritt
	Komfort-Paket		und Premium-
	Mehr Nachfrage und Effizienz im		Kundenservice
	Tagesgeschäft		Stellen Sie sich und Ihr Autohaus
			bei mobile de in den Fokus. Damit
	Sichern Sie sich jetzt Ihr Plus an		stechen Sie aus der Masse hervor.
Kompakt-Paket	Aufmerksamkeit und Effizienz. So erhöhen Sie dauerhaft Ihre		Persónlich gestaltbare,
Reichweite und	Umsatzchancen und sparen viel		werbereduzierte Inserate
Sichtbarkeit	Zeit		Ihr Premium-Kundenservice
	Erhöhte Nachfrage und bis zu		Hohe Nachfrage und bis zu
Inserieren Sie dort, wo die meisten Kunden nach ihrem	2-mal mehr Sichtbarkeit Ihrer			3-mal mehr Sichtbarkeit Ihrer
Nächsten suchen = auf	Inserate		Inserate
Deutschlands großtem	Tagesgeschäft effizient		Tagesgeschäft effizient
Fahrzeugmarkt.	gestalten		gestalten
Reichweite nutzen	Reichweite nutzen		Reichweite nutzen
	Details Komfort-Paket		Details Premium-Paket

With strong benefits for both sides

Big reach of eBay Kleinanzeigen is driving demand for motors listings

90% leads uplift for exported dealer listings

100% leads uplift for exported private listings

Attractive B2C motors inventory available on eBay Kleinanzeigen

30% leads uplift for exported dealer listings

90% of mobile.de private listings exported

Automotive Classifieds

Strong first proof points for the expansion of our transactional footprint

Enhancement of C2B offer by launching of our car digitisation app

20% increase yoy in seller success rates for C2B

Started exploring online car buying and selling

Launched dedicated Consumer

Leasing experience

37% of buyers would welcome an option to buy a car online and use it

~7k leasing offers on mobile.de live already Automotive Transactions

mobile.de is strengthening its leadership position & accelerating towards transaction

mobile.de undisputed market leader in Germany with significant monetisation upside

Challenging market environment, but strong performance on customer metrics and intact long-term opportunity

Good progress on strategic journey towards transactional marketplace with existing transactional businesses & promising product tests

Part 2 –Market Deep Dives

European Markets

Gianpaolo Santorsola, EVP European Markets

In European Markets we serve users across 9 countries, through strong leadership positions in the key verticals

European Markets are growing double digit with stable 40%+ margins; already above pre-pandemic levels

Revenue by geography

Willhaben not included Willhaben not included

Part 2 –Market Deep Dives

eBay Kleinanzeigen

Paul Heimann, CEO eBay Kleinanzeigen

eBay Kleinanzeigen is the #1 classifieds portal in Germany

The leading classifieds generalist…	…with a powerful brand…	…happy customers…
> 37m UMV1 > 50m online ads2	#1	50 NPS Score
> 60% reach in online population1	Brand of the Year online platform	…and a strong purpose
> 100m app downloads 89% traffic from mobile devices5	93% consideration3	> 100 tons potential CO2 savings per month4

⁸¹ Note ¹AGOF daily digital facts 22.09.2021 – Zeitraum: Juli ²⁰²¹² internal data ³Marketing Effectiveness Tracker, Q3 2021 ⁴2020, CO2 equivalent saved based on Senatsverwaltung für Umwelt, Verkehr und Klimaschutz Berlin and ifeu Institut für Energie- und Umweltforschung Heidelberg ⁵ internal data, Q3 2021

We have rapidly grown platform vibrancy in the last 5 years

…and we built strong competitive positions in key verticals

	Traffic (visits, m)	Content (listings, k)4	C2C Content (listings, k)4
Real Estate	1 97 Real Estate 2 68 3 104	152 157 290	75 6 25
Motors	305 1 5 30	454 20 762 1,075	250 20 99 219

⁸³ Note: ¹ Internal tracking data, August 2021 ²Source: immowelt.de April 2021 ³Scout24 Q3 Earnings presentation, 9 months average ⁴Autobiz, September 2021⁵Similarweb; AppAnnie

We deliver best-in-class profit margins driven by strong revenue growth

Revenue and EBITDA evolution (€m)

Revenue by business line

more than 85% of eBay K revenues come from professional clients and 28% from subscriptions

Source Adevinta, 2021 YTD

We are on a clear path to replicate leboncoin's trajectory

The transactional shift and our SMB offering represent massive opportunities in General Classifieds

Huge transactional opportunity with massive headroom

…and further expansion opportunity in SMB market

Continuous product innovation is driving value in General Classifieds

We have grown our Real Estate market share and see a strong path to further monetisation

⁵September 2021 ⁶ Immo-Info, July 2021

We are continually innovating and improving our Real Estate user experience

Tailored Real Estate Experience New C2B product

Improved VIP including Map, Video and Structured Data 2021 2022 and beyond

eBay Kleinanzeigen, a unique powerhouse in the biggest European economy with substantial acceleration opportunities

Undisputed #1 for classifieds with best-in-class reach & engagement

Accelerating transactional evolution of the user journey

Uniquely positioned to drive digitalisation across SMBs

Track-record of growing and further monetising key verticals

Part 2 –Market Deep Dives

International Markets

Zac Candelario, EVP International Markets

International markets covers 5 countries, our JV in Brazil is the growth engine

International markets financials (ex Brazil) recovering to pre-pandemic levels

Revenue by Geography

Part 2 –Market Deep Dives

OLX Brasil

Andries Oudshoorn, CEO OLX Brasil

OLX is the online classifieds champion of Brazil

Note Numbers are OLX only, excluding Zap and Vivareal GMV and sold items are based on users deleting their ad and stating they sold the item via OLX

.

We have a leading position in both real estate and motors

Sources Comscore, Autobiz, Quintoandar website

Accelerating growth and profitability

Accelerating growth of GZAP post-acquisition Title

Boosting profitability due to synergies

Gross revenues (R\$m) pro forma Legend or subtitle (1) EBITDA (R\$m) pro forma, excl non-operational and ESOP

Supported by a resilient subscriber-based model

Strong growth opportunity when market volumes recover and in moving beyond traditional classifieds

Strong monetisation opportunity in Real Estate

In October, we officially launched Zapway+, our end to end transactional platform, allowing for rentals without guarantee

A highly scalable 3P transactional model with strong value proposition

Users Fast and simple experience Transparent process

Easy credit approval

Brokers

Differentiation with digital E2E experience

More guarantee options

Higher conversion

Customized Ad + exposureon ZAP Visit scheduling Contract negotiation Contract signature

Lead management Scheduling management Warrant module Underwriting module Digital signature module

Motors: an attractive and growing market opportunity

Car transactions recover from pandemics

2020 market opportunity

Strong monetisation opportunity in Motors

We are going beyond listings, giving more convenience and being closer to end to end transaction and financing

Price comparison Vehicle history Car financing Car escrow trial with 3rd party

We are rapidly launched and are scaling up pay & ship model for goods

Take-rate 40x that of freemium listing model

Growing customer satisfaction

Increased safety perception

Lister growth accelerated

We have launched full ecommerce experience for goods

Posting flow Ad page checkout Chat purchase journey Delivery tracking Dispute handling

Current developments include

more payment methods (e.g. PIX), more shipping options (e.g. faster, lower cost), long-distance content discovery, negotiation tools, content recommendations, verticalised experience for main categories, B2C tools

OLX Brasil is building on leading positions, accelerating growth and moving into transactions

Leading position with huge volumes, top-of-mind brand and strong leadership in Real Estate, Motors and C2C goods

Successful integration of Grupo ZAP accelerating growth and profitability

Rapid shift towards the transaction, offering more convenience and safety and increasing addressable market and take rate

Our Global P&T and Finance Capabilities Part 3

Part 3 –Our Global P&T and Finance Capabilities

Customer-centric innovation at scale

Renaud Bruyeron, Chief Product & Tech Officer

We leverage our scale in technology into a sustainable advantage

Technology is key to growth and achieving our Vision

• Technology at the core of the product: need for a seamless UX, removing friction and adding more convenience with each iteration

Adevinta has unique Technology scale…

• P&T Talent
• Reach, audience across Europe
• Data, Search and Machine Learning
• Cloud expertise

• Reduced time-to-market
• Increased quality
• Reduced delivery cost

By combining the two P&T organisations, we have created the engine for future growth

eCG Strengths Adevinta Strengths Growing at scale

• Motors vertical expertise and capabilities
• Data governance and standardisation efforts, analytics
• Search science
• Transactional capabilities and playbook
• Cloud expertise and scale + =
  • Machine Learning capabilities

• We bring two organisations together at the perfect time to accelerate on Transactional, on Motors, and consolidate solid foundations in Technology

Product & Tech talent is at the heart of our growth, and we have the size and scale to stay in front

3,000 P&T employees 40% of global workforce

400m of MUV¹

25,000+ on-prem servers 40,000+ vCPUs in AWS 26 PetaBytes of storage

Our hybrid P&T model allows us to accelerate at scale

We leverage strong, robust foundations

We are combining the relevance of a local platform with global infrastructure

We are driving scale and synergies in the foundations...

Area Our plans Expected impact Title Title Title
• Improved Global ROI Deliver systems and new capabilities • Reduce sprawl, increase security Business Technology to build out of a new IT organisation • Improve service levels and transformation of in-market IT capabilities
• Improved TTM, quality & security Standardise common tooling and Cloud & Infrastructure • Efficiencies through removal of capabilities, move to public cloud duplication and standardisation
Drive standards and capabilities to • Improved Global ROI, TTM, reduce improve decision making and integration costs and complexity, Data Foundations operations, build smarter products smarter and engaging products, and enable reuse of investments stronger insights

...with solid headroom to expand Global Capabilities

Platform 1 (LBC)	Platform 2 (Mobile)	Platform 3 (eBay KJ
	Data Foundations
	Cloud & Infrastructure

	Core Adevinta Markets
	eBay K	mobile.de	Benelux	France	Spain	Italy
Search
Messaging (chat)
Personalisation & recommendation
Image recognition
Marketing technology
Advertising technology
Trust & safety

The power of our hybrid model: enabling innovation and sharing critical components throughout the customer journey

Concrete example of scalable components (1/2)

Personalised recommendations on the home page, enabled by central recommendation products

Concrete example of scalable components (2/2): Enabling transactional communications using a common messaging platform

Knowledge sharing, from playbooks to architectural guidelines, to new insights, accelerates delivery and reduces execution risk

Increase in time-to-market 3x of transactional service

Reduction in dispute rate 2x leveraging best practices

Conversions by scaling marketing 3x tactics

We leverage our scale in technology into a sustainable advantage

120

Technology is key to growth and achieving our Vision...

...Adevinta has unique Technology scale

Which we will leverage intelligently

Part 3 –Our Global P&T and Finance Capabilities

Investing for sustainable growth at scale

UvashniRaman, Chief Financial Officer

To strengthen our sustainability impact, we will further develop in these three areas

Lead the transition towards circular and responsible consumption

Be a purpose-driven and inclusive marketplace for everyone – our communities and our employees

Embed ESG governance, data and fraud protection throughout the organisation

We have already made an impact in all three areas

Lead the transition towards circular and responsible consumption

tons CO2 saved by Adevinta users through second hand effect in 2020¹ 19m

tons of material saved by Adevinta users in 2020 24m ¹

Be a purpose-driven and inclusive marketplace for everyone – our communities and our employees

male/female ratio of employees and employees with 95 nationalities 59/41

volunteers brought together through Adevinta Apps during pandemic 3,400

Embed ESG governance, data and fraud protection throughout the organisation

Conducted a comprehensive internal cyber security audit and a third party assessment on data privacy

Re-design of data privacy organisation to strengthen group data privacy

¹Not including eCG markets, estimated effect from second hand consumption as compared to new product consumption, as published in Adevinta Second Hand Effect report 2020

We will take further action on ESG

Our ESG commitments in 2022 (non-exhaustive examples)

We commit to setting emissions targets of the entire company

We are incorporating sustainability further into our product offering, making it easier for our customers to make sustainable choices

We commit to creating an environment where everyone feels like they belong and are valued for their differences at Adevinta, and we measure and report our progress

We will raise awareness for all our leaders at Adevinta, to bring an inclusive lens to everything we do. We believe this mindset shift will drive the greatest change.

Through Global ESG governance we will introduce ESG metrics linked to management compensation

We are deploying a new operating models for cyber security and privacy and further strengthen our posture in these areas1

¹This includes a multi-year data privacy program and regularly evaluating our cyber security using the NIST cybersecurity framework

Transformation, not just integration

Successfully separate eCG businesses from eBay

Deliver the synergies

Transform Adevinta for sustainable growth

3 clear targets To ensure we successfully deliver these and stay on track…

We are following a clear set of integration principles focused on our operating model to drive efficiency, standardisation and automation.

We have a clear governance model ensures alignment between the programme, BAU initiatives and strategic objectives

We are on track to meet our synergy target

€130m run rate EBITDA contribution by year 3

Geographies

• De-duplicating resources & offices
• Bundling offers
  • Optimising platforms

Marketing

• Optimising our marketing mix
• Adopting a global approach on performance and brand marketing

Procurement

• Setting up Procurement function
• Rationalising suppliers
  • Leveraging our scale

Revenues

• Leveraging existing vertical CoEs
• Sharing expertise on Real Estate
• Enhancing transactional capabilities

Product & Technology / IT

• Consolidating data capabilities
• Optimisation our workforce
• Optimising our Platform landscape

G&A

• Standardisation & automation
• Implementing fit for purpose tools
• De-duplicating leadership roles

We are accelerating investment next year to deliver on synergy target

Yearly synergy ramp-up and integration costs

Our growth path is playing to our strengths

Revenue growth drivers:

Go fully transactional: Targeting €400m+ profitable revenue

Expand our high-quality vertical revenues:

Double revenues in Motors Grow Real Estate revenues – further verticalisation and expansion along the value chain

Transform Advertising:

Preserve revenue and move to 1P

Growth will continue and scale will drive operating leverage as business mix changes

As we grow we will deliver even greater efficiencies

130

Outstanding track record of Free Cash Flow generation

Leverage increase as a result of the acquisition, but on track to deliver the 2-3x range

Directing financial firepower to support growth and strengthen the balance sheet

Industry leading shareholding parentage driving growth

		Ownership	Board Seats
	Global online classifieds leader	33%
	Global ecommerce leader	33%
	Leading growth-focused investment firm	11%		Growing at scale
Public Float		23%	1

Growing at scale

Capital Markets Day 30 November 2021

In conclusion, We are growing Adevinta at scale

We've built the largest pure-play classifieds business in the western world

We are well-positioned to continue to strongly grow both through traditional classifieds and by entering into transactional services

We are creating additional value through focusing on core markets, leveraging technology and expertise at scale

We will deliver c. 15% average annual revenue growth and expand profitability to 40-45% EBITDA margin

Thank You

Marie de Scorbiac, Head of Investor Relations | +33 6 1465 7740 Anne-Sophie Jugean, Investor Relations Manager | +33 6 7419 2281 ir@adevinta.com

Adevinta ASA, Akersgata 55, P.O. Box 490 Sentrum

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