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Adevinta — Earnings Release 2022
Nov 24, 2022
3520_rns_2022-11-24_d5e9e259-ce65-488c-a635-a4e319352b08.pdf
Earnings Release
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Q3 2022 Results

Antoine Jouteau, CEO Uvashni Raman, CFO
24 November 2022
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Highlights of the quarter Antoine Jouteau, CEO

100-day takeaways: Adevinta is best positioned to capture significant business opportunities

Leading platforms :
unique traffic, liquidity and content (C2C / second-hand). Loved and trusted European local brands.

Resilient business model with high profit margin and steady free cash-flow.

Large untapped potential in transactional services, and verticals.

Firm purpose clearly geared towards sustainability.

Committed and experienced teams with 3/4th sales and tech profiles, including 2,600+ P&T talents.

Strong team willingness to change, contribute and transform Adevinta.
Our Growing at Scale strategy remains on track and we are focused on execution
Priorities to unlock Adevinta's potential and create value for our customers and stakeholders
| FOCUS 1 | Operational excellence |
Customer-centricity and focus on high value development Implementation of most efficient operating models, tools and processes |
|---|---|---|
| FOCUS 2 | Top-line growth | Actions in core countries and markets: improved commercialisation approaches, with more business focus |
| FOCUS 3 | Financial performance |
Ambitious and strict cost control plan: rigorous financial discipline and capital allocation |
| FOCUS 4 | People | Retention and onboarding of all employees in transformation journey |
| FOCUS 5 | Sustainability | Embed sustainability as the thread that runs through our business and operational initiatives |
Key highlights of the quarter Execution of our Growing at Scale strategy under new leadership
Strong Q3 financial performance in soft market environment
Continued acceleration of core markets revenue growth : +12% yoy
EBITDA margin of 34.5%, excluding French DST impact, benefiting from strict cost management
Acceleration of cash flow generation and strong financial position
FY 2022 targets confirmed
Towards optimised organisation to drive scale benefit

Portfolio optimisation review to be completed by year-end
New vertical responsibilities and changes to the leadership team to align with our strategy

Business integration on track,
with implementation of new operating models in support functions
Operational excellence to generate profitable growth

Motors and Real Estate
successful price increases, higher client penetration and successful product launch

Continued rapid scaling of our transactional services supported by further product launches and marketing activities
New executive team with vertical and functional responsibilities To align with our strategy

Optimising our P&T resources To be more efficient and foster innovation: thinking globally to win locally

Portfolio strategic review to be completed by year-end
| Exit completed | Strategic review | ||
|---|---|---|---|
| Infojobs Brazil | Closed in March | ||
| Belarus | Closed in May | ||
| Mexico | Closed in September | ||
| Australia | Closed in October | ||
| South Africa | Closed in November | ||
| Canada | Review completed: Adevinta continues to operate and optimize, outside of core markets |
||
| Hungary | Decision expected by the end of the year |
||
Use of proceeds: priority on deleveraging
Continued solid long-term growth paths for Core platforms despite tough '21 comps and weaker motors market

1 Visits: every user session on a single device, based on internal data for eBay Kleinanzeigen, leboncoin and Mobile.de
Consent rates and tracking related adjustment applied for eBay K for Q3'21, Q4'21, Q1'22, Q2'22, Q3'22 and Mobile.de Q1'22, Q2'22, Q3'22. Privacy legislation differently interpreted in France, no adjustments are needed.
Motors PRO listing still down year-on-year But our strong value proposition is reflected in successful commercial activity

| Price and client base evolution | |||
|---|---|---|---|
| Price | Dealers | ||
| leboncoin | ARPA: 410€ +16% yoy |
22k -6% yoy |
|
| Mobile.de | ARPL: 22€ +27% yoy |
39k -2% yoy |
|
| Q3 qoq | |
|---|---|
| leboncoin | -10% |
| Mobile.de | +0% |
Listings: Average number of dealer live listings - internal data
ARPA: Average Revenue per Account (formula for a given month: paying professional accounts revenue / # of paying professional accounts) ARPL: Average Revenue per Listing (formula for a given month: revenue generated from dealer subscriptions, features and insertions / average monthly live listings)
Dealers: based on internal data
Continued innovation To reinforce our leadership positions

for the View Item page
Triple bundle between MB Diffusion, eBay Kleinanzeigen and Mobile.de
Successful launch of our first Motors Online Buying solution at Mobile.de
Dealer prepares car and uploads listing to mobile.de Consumers can choose their next car from the largest range of used cars in DE Purchase contract incl. financing and additional services is signed fully online, mobile.de purchases vehicle from dealer Doorstep delivery within two weeks and incl. registration and insurance
- ● Consumers find a reliable, trustworthy, fully digital partner to fulfill their automotive needs
- ● Dealers can access new online sales and sourcing channels, enabled by mobile.de as their partner
- ● First successful deliveries to customers
Real Estate PRO listings driven by market dynamics While our strong value proposition drives ARPA and client penetration up

| ARPA and customer evolution | |||
|---|---|---|---|
| ARPA | Customers | ||
| leboncoin | 560€ +10% yoy |
21k -2% yoy |
|
| eBay Kleinanzeigen | 110€ flat yoy |
9k +22% yoy |
Listings: Average number of agents live listings - internal data
ARPA: Average Revenue per Account (formula for a given month: paying professional accounts revenue / # of paying professional accounts) Customers: based on internal data
Strong value proposition supported by ongoing innovation

Real time email alerts
Where will my ad be?
Multi-apply for new construction
Continued rapid scaling of our transactional services Boosted by further product launches and marketing activities
Increasing traction, especially in France and at eBay Kleinanzeigen
Further product launches in France and eBay Kleinanzeigen
Benelux, Italy and Spain growing month after month, supported by successful promotional campaigns
Marketing activities to continue in Q4 (Black Friday, Christmas…)
| Transactions | |||
|---|---|---|---|
| Number of payouts (evolution in %) | |||
| Q3 2022 | Sept 2022 LTM vs Sept 2021 LTM |
||
| leboncoin | +49% yoy | +42% | |
| eBay Kleinanzeigen | +140% yoy | +203% Solution launched in H2 2020 |
Payouts: payments made to sellers following a successful transaction

Acceleration of product launches To drive further growth

Buy now option
Wallet and split payment solutions fully deployed
B2C Marketplace
17
Transformation of advertising

19% of revenues from Advertising, with strong differences between markets
| Top vertical | €79m | ||
|---|---|---|---|
| advertisers: | |||
| Auto-related | 40% | ||
| Finance | |||
| Consumer products |
60% | ||
| Internet | |||
| & telecom | |||
Q3 trends
1p direct display:
Challenged by continued soft Automotive OEM spend and economic uncertainty
3p advertising:
Slight revenue increase in Core markets, driven by positive traffic trends
Each market operates and monetizes their traffic in different ways:
- LBC and Spain: most reliance on 1P, with direct access to agencies and advertisers to sell at higher value
- eBay Kleinanzeigen: scaled and optimized layout to maximize 3P monetization through experimentation and active yield management tools and processes
We are transforming advertising
Continued investment in 1P advertising products
- Direct display: increased focus and resources at eBay Kleinanzeigen
- 1p PLA:
- Marktplaats Pro, a comprehensive SMB advertising offering
- Ignite, our 1P retail media proposition for eBay Kleinanzeigen
Complementing our offering to professional sellers on the platform
- Self service display
- 1p PLA
Other innovations:
- Exploring new formats
- Rollout of AdSense across markets

Ignite solution eBay Kleinanzeigen
Q3 2022 financial performance
Uvashni Raman, CFO
Group | Continued acceleration of Core Markets revenue growth
Revenues at €408m, up 11% year-on-year (excl. disposals)

Core markets revenue up 12% yoy
Classifieds revenues up 13%, with strong performance in all verticals
- Jobs up 15% yoy
- Motors up 13% yoy, benefitting from price increases, which more than offset supply shortage
- Real Estate up +10%
Transactional services up 79% yoy
● Continued acceleration of CG transactions, especially in France (+49%) and eBay Kleinanzeigen (+140%)
Advertising revenue flat
- Lower market environment and OEM spend
- Offset by eBay Kleinanzeigen strong performance
1 Disposals: Adevinta exited, InfoJobs Brazil (in Q1 2022) and Kufar (in Q2 2022) which represented 3 million euros revenues in Q3 2021 2 Excluding Australia and South Africa operations
Group | Improved EBITDA margin benefiting from strict cost management

Reported EBITDA up 5% year-on-year to €132m EBITDA margin of 34.5%, excluding DST, up 50 bps vs Q3 2021
Reduction of marketing investment driven by different phasing and spend allocation discipline
Increase in personnel costs:
- Continued build-up of global capabilities ahead of the implementation of new operating models for support functions and Product and Technology teams
- Ramp-up in product and technology resources to accelerate new business model development and value creation
Strict control of other operating costs
Direct transaction costs increase reflecting adoption of the service and revenue growth
Impact of French DST provision
Reported EBITDA margin of 32.4% and underlying EBITDA1 margin of 34.5%

Revenues
Double-digit revenue growth, up 12% yoy
Classifieds revenues up 9% yoy driven by:
- Real Estate, with positive ARPA evolution (+10% yoy)
- Motors, with positive development in ARPD (+16% yoy)
Jobs revenues down yoy due to lower listing fees
Strong growth in transactional revenues, up 63% yoy, driven by transaction volume growth and AOV increase
Advertising revenues down 5% yoy, impacted by reduced activity from media agencies and programmatic
EBITDA margin
Excluding DST, margin improvement (up 2.9pp yoy and up 0.3pp qoq), mainly driven by:
- Topline evolution
- Lower external services fees (-45% yoy), led by cost management
- Lower marketing costs (-12% yoy), led by seasonality
Partly offset by:
- Increased personnel and IT costs due to continued investment in P&T development
- Increasing share of transactional services
Reported EBITDA at €53m, up €1m (+2%) yoy, including the French DST provision (€9m)

France Update on French DST
Unfavourable ruling received from French Tax Authority in Q3
- Interpretation by Tax authority: any type of classified revenue should be included in the DST taxable base
- Contradicts the Adevinta's counsels' interpretation of the bill, the law and parliamentary discussion
Despite objection and upcoming recourse, Adevinta recorded a prudent provision corresponding to the highest level of risk per previous disclosures
- €9m in relation to YTD 2022 impact (c. €3m per quarter), included in EBITDA
- €31m in relation to FY2019-FY2021, included in Other expenses (previously disclosed as a contingent liability)

Mobile.de Revenue growth acceleration driven by successful price increases Profitability impacted by higher personnel and marketing expenses
Revenues
Up 15% yoy
Classified revenues up 18%:
- Increase in ARPL, up 27% yoy, driven by 2 successful price increases (+19% in April and +14% in August 2021) across dealers
- Higher revenues from private sellers
- Mitigating the impact of lower dealer listings, down 8% yoy due to global motor supply shortage
Advertising revenues down 10% yoy due to market headwind and lower OEM spend
EBITDA margin
Margin softening (down 2.3pp, but up 2.7 qoq). Topline evolution offset by:
- Higher personnel expenses to support new business initiatives (eg: online buying & selling and leasing)
- Higher marketing costs (up 23% year-on-year) as a result of very low comps and marketing effort in the context of pricing initiatives and new products roll out
Reported EBITDA at €46m, up €4m (+11%) yoy



European Markets Double-digit revenue growth and resilient margin despite higher personnel expenses and business mix evolution
Revenues
Up 12%* yoy
Strong performance of Classifieds, up 14%* yoy, driven by growth in all verticals
Continued strong traction from transactions, with revenues x2 yoy
Advertising revenues up 2%* yoy, mostly led by eBay Kleinanzeigen strong performance
Outstanding performance at eBay Kleinanzeigen (+22% yoy) and double-digit growth in Spain (+13% yoy) and Italy (+13% yoy)
EBITDA margin
Resilient margin (up 0.3pp yoy), with positive topline evolution partly offset by:
- Higher personnel expenses due to continued investment in P&T development and marketing and sales support
- Increase in transactional costs, led by higher volumes and by promotional campaigns to drive adoption of the service
Marketing costs reduced by 5%, mainly driven by lower spending in Italy
Reported EBITDA at €72m, up €7m (+12%) yoy



Strong revenue performance with double-digit growth European Markets in eBay Kleinanzeigen, Spain and Italy
Revenue split by market (Q3 2022)



Outstanding revenue growth (+22% yoy) - significant momentum in Consumer Goods, with strong performance from SMBs, Motors and Real Estate. Double-digit revenue growth in advertising, behind higher vibrancy and increasing yield. Transactional revenues x2
Double-digit revenue growth (+13% yoy) - continued strong recovery in Jobs (+26% yoy) and good performance in Real Estate and Motors. Advertising revenues up, benefiting from key account activity
Flat revenues - growth in online classifieds revenues and transactional revenues, pushed by launch of promotional shipping campaigns, offset by lower advertising revenues
Double digit revenue growth (+13% yoy) - strong performance in Jobs and Motors and strong momentum of transactional services

International Markets Resilient performance despite advertising revenue contraction, offset by lower marketing spending
Down 1%* yoy
Classified revenues up 4%* yoy
Advertising revenue down 13%* yoy, driven by continued vibrancy pressure and soft direct display revenues in Canada
EBITDA margin
Margin improvement (up 14.2pp yoy), with slight negative top line evolution offset by:
● Lower marketing costs (-41%* yoy)
● Lower personnel costs (-27%* yoy), mainly due to lower share based compensation
Reported EBITDA at €14m, up €4m (+34%) yoy


Revenues
Up 13% in local currency
Strong revenue growth in Motors, Consumer Goods and Real Estate
Transactional revenues 3x yoy
Advertising revenues impacted by lower traffic
EBITDA margin
Margin softening (down 3pp yoy). Topline evolution offset by:
- Increase in marketing efforts mainly driven by ZAP+ branding and performance
- Continued investment in product & technology team and high salary inflation level
- Increase in transactional costs, in line with the adoption of the service and due to promotional campaigns
EBITDA at €8m, down 4%* yoy


EBITDA decreased by €10m yoy
Continued build-up of global capabilities ahead of the implementation of new operating models for support functions and Product and Technology teams to drive operational efficiencies and accelerate value creation
Slight increase in Headquarters costs, in the context of the eCG integration
Increase in central Product and Technology costs, with higher IT and licence costs led by increased usage
HQ costs stable yoy, at 4% of revenues, while central P&T costs slightly up yoy (+1.6pp) at 9% of revenues

Continued progress on our integration roadmap

Split September 30 executed synergies
Global contract secured for marketing (media agency), that will unlock synergies in 2023 and onwards
Continued implementation of our functional operating models with major system rollouts (mainly Finance and HR systems)
Exit of remaining TSAs
Platform rationalization and handover to local teams continue to deliver synergies
Additional procurement synergies executed
Upcoming major milestones, that will start delivering synergies from 2023:
Cloud migration
Data & Marketing transformation
Further P&T efficiency optimization

More than 100% of targeted FY2022 run-rate synergies already executed at the end of September
Other P&L items
| Third quarter | ||
|---|---|---|
| € million | 2022 | 2021 |
| Gross operating profit (loss) = EBITDA | 132 | 126 |
| Depreciation and amortisation | (82) | (64) |
| Share of profit (loss) of joint ventures and associates | (5) | (1) |
| Impairment loss | - | - |
| Other income and expenses | (83) | (18) |
| Operating profit (loss) | (38) | 43 |
| Net financial items | (10) | (30) |
| Profit (loss) before taxes | (48) | 14 |
| Taxes | (2) | (12) |
| Profit (loss) | (50) | 2 |
| Profit (loss) from continuing operations | (54) | 2 |
| Profit (loss) from discontinued operations | (2) | 2 |
Depreciation and amortisation costs up €(18)m yoy mainly driven by the reassessment of useful lives of certain trademarks
Other expenses up €(65)m, mainly driven by:
- DST in France related to 2019-2021
- Integration expenses related to the eCG acquisition
- Restructuring provision due to reorganisation in France
Net financial costs down €(20)m mainly due to a foreign exchange gain on the loan in BRL issued by Adevinta to OLX Brazil (vs. a foreign exchange loss on the same loan in Q3 2021)
Tax expense benefitted from the decrease in profit before tax and the reversal of deferred tax liability related to the amortisation of identifiable intangible assets recognised upon the acquisition of eCG
Acceleration of cash flow generation

* Net cash flow from operating activities adjusted for CAPEX and IFRS 16 lease payments
Positive change in working capital, non cash items and provisions mainly due to:
- Cost of cloud services provider, prepaid in previous quarters
- DST provision
- Other WC adjustments
Capex
- Essentially capitalised development costs
- c. 5% of sales
Deleveraging: a priority

* Net cash flow from operating activities adjusted for CAPEX and IFRS 16 lease payments Senior Secured Net Leverage Ratio of 3.6x as of Q3 20221
2x to 3x leverage ratio target to be achieved by end of 2023
Share buy-back programme completed
- 1 st tranche of 4m shares completed in March
- 2 nd tranche of 6m shares completed in October
- Weighted average share price of 79 NOK
€240m debt repayment YTD
- €75m RCF repayment in Q1
- €75m RCF repayment in Q2
- €90m Term loan B EUR repayment in Q3
Operational cash optimisation measures underway to reduce interest expense
1 Based on the definition of the Facilities Agreement
Strong liquidity and long-term debt maturity


Measures in place to mitigate FX & Interest Rate exposures
Interest Rate Exposures
- Floating/Total Debt Ratio of 35% in Q3
- USD TLB: hedged at refinancing and until June 2024
- EUR TLB: exposed to floating rates
- Deleveraging: priority given to floating debt
FX Exposures
- Material transactional exposures (e.g. AWS) are hedged
- Balance sheet exposures are assessed on a regular basis
- FX cash kept at operational minimum
- Substantial M&A proceeds are hedged where possible

Conclusion & outlook
Antoine Jouteau, CEO

Value creation opportunity ahead of us Long-term ambition remains

Sustainable profitable growth underpinned by
- Resilient business models and strong market positions
- Optimised organisational structure: towards verticalisation
- Strict cost management programme
- Efficient operating model to leverage scale and drive efficiencies

FY 2022 targets confirmed
- Expected low double-digit revenue growth in core markets
- Underlying EBITDA1 in the range of €575m to €600m, including the impact of French DST
2023 outlook
- Double digit revenue growth in core Markets despite soft macro environment
- Year-on-year improvement in EBITDA margin
- Leverage to fall to 2-3x net debt/EBITDA by year end
Thank you!
Appendices
Basic information

| Ticker | |
|---|---|
| Oslo Stock Exchange Reuters Bloomberg |
ADE ADE.OL ADE:NO |
| Number of shares | 1,224,942,981 |
| Of which: | |
| Class A shares | 1,165,686,913 |
| Class B shares (non-voting, not listed shares) | 59,256,068 |
| Treasury shares (November 23, 2022) | 9,306,818 |
| Number of shares outstanding | 1,215,636,163 |
| Free float* | 21.8% |
| Share price (November 23, 2022) | NOK 77.5 |
| Average daily trading volume (shares)** | 482,898 |
| Market Cap total (November 23, 2022) | NOK 94.2bn (USD 9.4bn) |
Find out more
Visit Adevinta's website
Investor Relations
Marie de Scorbiac, Head of Investor Relations | +33 6 1465 7740 Anne-Sophie Jugean, Investor Relations Manager | +33 6 7419 2281
[email protected]
Adevinta ASA, Akersgata 55, P.O. Box 490 Sentrum
