MediaAlpha, Inc. — Investor Relations & Filings

MediaAlpha, Inc. is a marketing technology company that operates a programmatic platform for customer acquisition. The platform functions as a real-time exchange, connecting advertisers with publishers to reach high-intent consumers. Primarily serving the insurance industry (including property & casualty, health, and life sectors) as well as other verticals, MediaAlpha's solutions are powered by data science to provide transparency and efficiency. This allows advertisers to target prospects effectively, manage acquisition costs relative to customer lifetime value, and make granular, data-driven pricing decisions. The platform offers full source-transparency, moving away from traditional "black box" acquisition models.